Entrepreneurship and Innovation Management

Course Code:

ISE 435

Course Type:

Area Elective

Credits:

3

Theoric:

3

Practice:

0

Laboratory Hour:

0

ECTS:

5

Course Language:

English

Courses given by:

Yasemin Claire Erensal

Course Objectives:

The students will understand the principles, techniques and practices of Managing Innovation and Entrepreneurship.

Course Content:

To achieve these goals the course is divided into four modules. The first three modules cover the following three areas: exploring, executing and exploiting innovations. The fourth module is renewing innovation and examines how established firms re-energize their exploration, execution and exploitation practices to renew the innovation base of their firm.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Lab, 4: Case-study

Course Evaluation Methods:

A: Testing, B: Experiment, C: Homework, D: Project

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Course Learning Outcomes

Course Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
The students who succeeded in this course; will be able to count the foundational principles of entrepreneurship.	2,3	1,2,4	A,D
will be able to distinguish when a business idea is valuable and innovativ.	2,3,10	1,2,4	A,D
will be able to construct a business plan and model.	3,10	1,2,4	A,D
will be able to apply methods of market research to the business idea.	3,10	1,2,4	A,D
will be able to carry out financial planning with the business idea.	3,10	1,2,4	A,D
will be able to consider goods/services manufacturing with relation to the business idea.	3,10	1,2,4	A,D
will be able to present the business idea in an effective manner.	3,10	1,2,4	A,D

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Principle foundations of Entrepreneurs, Entrpreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity. Introduction to Innovation and Creativity in Entrepreneurship	Textbook, Course Notes,
2	Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation.Theories on Creativity & Innovation	Textbook, Course Notes
3	Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs	Textbook, Course Notes
4	Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution)	Textbook, Course Notes
5	Business plan concepts and business plan elements (manufacturing, production/service plan) planning production	Textbook, Course Notes
6	Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management	Textbook, Course Notes
7	MIDTERM EXAM 1	Textbook, Course Notes
8	Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, (budget and cash flow)	Textbook, Course Notes
9	Market Research and workshop project according to the market plan	Textbook, Course Notes
10	Manufacturing (production, service) plan workshop project	Textbook, Course Notes
11	Workshop project for the management plan	Textbook, Course Notes
12	Workshop project for the financial plan	Textbook, Course Notes
13	Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management	Textbook, Course Notes
14	Jury Presentations and Final Evaluation of Student Projects (Writing of Business Plan and Presentation)	Textbook, Course Notes

Recommended Sources

RECOMMENDED SOURCES
Textbook	This is a case-based course. The primary reading material for most sessions is a case study. Often there will be additional readings associated with a session. These readings provide some conceptual frameworks that may help in case analysis. These readings come from a number of different sources (including academic research articles, short articles from both popular and business presses, and case studies) and have been carefully chosen to reflect a variety of perspectives and stimulate students thinking. Not all class materials will be discussed to the same extent.
Additional Resources	The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web site: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-sta...

Material Sharing

MATERIAL SHARING
Documents	1. Creativity – Mihaly Csikszentmihalyi 2. The Medici Effect – Frans Johansson 3. Entrepreneurial Wisdom - Renn Zaphiropoulos 4. Jack’s Notebook - Gregg Fraley 5. When Sparks Fly – Dorothy Leonard & Walter Swap 6. StrengthFinder - Gallup 7. PDF Excerpts from Lateral Thinking – Edward DeBono 8. PDF Excerpts from How to Think Like Einstein – Scot Thorpe 9. PDF Excerpts from Conceptual Blockbusting – James Adams 10. PDF Excerpts from Creating Minds – Howard Gardner
Assignments	Students will form teams of 3-6 persons to prepare a project plan. As a team the students will prepare a 10 page project paper (summary business plan) that does an analysis of a potential new venture.
Exams	1 Midterm, Quizzes 1-6, Project Presentation, Final Exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Midterm 1	1	30
Project Presentation	1	60
Quizzes	6	10
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		70
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Adequate background in Mathematics, Natural Sciences and the Industrial and Systems Engineering discipline.
2	Ability to identify, model and solve complex problems in the area of Industrial and Systems Engineering.			X
3	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired requirements.					X
4	Ability to employ information technologies effectively in Industrial and Systems Engineering applications and develop and/or use modern techniques and tools for these applications.
5	Ability to design and conduct experiments and interpret results to analyze problems in the area of Industrial and Systems Engineering.
6	Ability to take responsibility both individually and as a team member to solve unforeseen problems that arise in intra-disciplinary and inter-disciplinary projects.
7	Ability to access information in the area of Industrial and Systems Engineering and to report and communicate this information to others using a foreign language (English) at the European Language Portfolio C1 General Level.
8	Ability to follow current issues and recent developments in science and technology by accessing databases and other sources of information and to continue to educate oneself.
9	Awareness of scientific and ethical responsibility in professional matters.
10	Ability to initiate innovative projects in the area of Industrial and Systems Engineering and to manage these projects considering all aspects.					X
11	Ability to identify the impact of Industrial and Systems Engineering applications on health, environment and safety; awareness of the legal consequences of Industrial and Systems Engineering solutions.

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Excluding the exam weeks: 12x Total course hours)	12	3	36
Hours for off-the-classroom study (Pre-study, practice)	12	3	36
Midterm examination	1	2	2
Quiz	6	0,5	3
Project	1	45	45
Final examination	1	2	2
Total Work Load			124
Total Work Load / 25 (h)			4.96
ECTS Credit of the Course			5

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